Traditional meal times are a thing of the past. That’s why IHOP’s new grab and go chain, flip’d, serves breakfast, lunch, and dinner foods at all points of the day.

Our campaign starts off with the launch of a secret menu. If we can make disrupting traditional mealtime norms more fun, more people will let their cravings decide what to eat instead of just resorting to their normal order.

Our out of home campaign is going to be printed backwards so that when you take a selfie with the poster the words flip so you can read it. On the ground next to each poster there will be a foot mat explaining how it works. 

Pan For Pancakes:
An Instagram filter to get people to think about pancakes as more than just a morning meal.